Imagine Design Create

This book is about using imagination and creativity to design a better and more sustainable world. It was an honor and a pleasure to work on such a meaningful project, and personally, it gives me hope for the kind of positive impact design can have in the world.

Awarded “Best in Show” at the 26th Annual New York Book Show — 1st place in the Professional Business Book category.

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Client: Melcher Media / Autodesk
Studio: MacFadden & Thorpe
Creative Direction: Brett McFadden, Scott Thorpe
Design: Brett McFadden, Chris Cowans

Flexible System

The book covers a wide range of topics and there’s a lot of information that needs to be communicated clearly. With that in mind, we designed a thorough typographic system that establishes a clear hierarchy of information throughout, while also allowing for the kind of flexibility that was needed to accommodate for a variety of in-depth content.