Brand Update With More Energy
Energy Arts is a spiritual wellness company that is dedicated to educating and supporting people in their pursuit of mental, physical, and energetic healing. The goal of the website was for the company to elevate their brand, increase awareness, and create a one stop shop for the Energy Arts community to connect with each other, sign up for events, purchase products, and learn more about a wide variety of practices – including meditation, yoga, Tai Chi, Qigong, martial arts, etc.
The website needed to be clear and concise, establish a strong brand presence, and create a system that could accommodate for a lot of dense information without feeling overwhelming to anyone visiting the site.
Client: Energy Arts
Studio: Personal Project
Creative Direction: Chris Cowans
Design: Chris Cowans
Homepage Scroll
The homepage needed to address some of the most common questions and highlight the various products and services that Energy Arts provides, and it needed to this with a sense of thoroughness and clarity. It also needed to set the tone for the site as being both an educational tool as well as a source for inspiration.
Additional Pages
Energy Arts provides thorough information about a wide range of topics. As a result, the layout needed to accommodate for a wide range of information. This required a robust and flexible system that would be intuitive for users to navigate and use as a functional and educational tool, while also providing moments of relaxation and elevated brand expression. Finding the right balance was key. With that in mind, a unique statement or quote was paired with a relaxing photo or video as the introduction to each page. This created a calm and clear entry point for each section before scrolling down to see the rest of the information below.
