Food For Thought
Local Flavor™ is a unique food truck concept with a flexible brand that can be used to represent a variety of authentic cultures. It’s a holistic approach that explores the intersection of gourmet food and cultural awareness by creating unique, authentic, and immersive cultural experiences that would change every few months and would highlight a rotating list of locations and cultures from around the world. The goal of Local Flavor™ would be to bring people of all ages, genders, ethnicities, backgrounds, beliefs, and perspectives together and to provide an educational opportunity that can teach people about the incredible cultures that exist around the world by offering a diverse variety of amazing food, music, and art related to those cultures. Local Flavor™ would donate a large percentage of all profits in support of the variety of cultures, communities, environments, and locations that are featured.
Client: Concept
Studio: Personal Project
Business Concept: Chris Cowans
Design Strategy: Chris Cowans
Naming: Chris Cowans
Creative Direction: Chris Cowans
Design: Chris Cowans
Brand Voice
Look & Feel
Food Truck
One side of the truck would feature a large piece of artwork by an artist from the featured location, while the other side of the truck would be for ordering food. The side for ordering food would also act as a display for the large variety of photography, artwork, products, and swag that relate to and support each featured location. That location would change every few months, and with it, all of the food, art, music, and swag that relates to that location too.
Custom Apron
To-Go Boxes
