Same Company, New Perspective

Small changes can make a big impact. Snow is a software company that needed a full rebrand, but they also wanted to stay true to the core of their old logo and identity. They had a good amount of brand recognition and company culture connected with their old brand, so they wanted the rebrand to be more of an evolution – not a revolution.

With that in mind, this concept takes their previous logo and, with a simple shift and more connection at its core, an updated identity reveals a whole new perspective and creates a more flexible brand system. The new logo and brand system presents endless opportunities to unite juxtaposing visual elements and create powerfully connected brand stories.

Client: Snow
Studio: Emotive Brand
Creative Direction: Thomas Hutchings
Design Lead: Chris Cowans
Design: Chris Cowans, Johnson Yur
Motion: Jonathan Haggard, Keyoni Scott

Photography Style

Juxtaposition highlights opportunities to create new perspectives. These are a few examples of image pairings that feature unlikely or unexpected visual connections that help create new visual narratives and reinforce the infinite number of underlying connections that exist in the world. Making new connections and changing people’s perspective is at the core of what Snow does.

Swag

A variety of swag was designed and produced as part of Snow’s rebrand. This included shirts, tote bags, and ID badges.